Privacy policy
Last updated: 30 October 2026
This is a translation of the Italian privacy policy. If the two versions differ, the Italian version prevails.
This policy explains how Salento Taxi Service processes the personal data of people who visit www.salentotaxiservice.com and of people who request or book a transport service. It is provided under Articles 13 and 14 of Regulation (EU) 2016/679 ("GDPR") and Italian Legislative Decree 196/2003, as amended by Legislative Decree 101/2018.
1. Data controller
The data controller is Puglia Tourist di Claudio Rollo, trading as Salento Taxi Service.
- Registered office: Via Triste 40, 73020 Martignano (LE), Italy
- VAT number: 05060870754
- Email: info@salentotaxiservice.com
- Phone and WhatsApp: +39 327 9805727
The controller has not appointed a Data Protection Officer (DPO), as it is not required to do so. For any question about privacy you can write to the email address above.
2. What data we collect
Browsing data. The systems that run the website record some technical data during normal browsing: IP address, browser and device type, operating system, date and time of the visit, pages visited. This data is used to run and protect the website, not to identify you.
Data sent through the booking form. When you ask for a quote or book a ride, you give us:
- first and last name
- phone number
- email address
- pickup and drop-off location
- date and time of the service
- number of passengers
- flight number (if the service starts or ends at an airport)
- any notes
Fields marked as required are needed to organise the service: without them we cannot answer your request. Please do not enter sensitive data in the notes, such as health information, as it is not needed for the booking.
Data you send us directly. If you contact us by email, phone or WhatsApp, we process the data you give us (for example your phone number and the content of your messages) only to reply and manage the service. If you use WhatsApp, the service is provided by WhatsApp Ireland Limited, which processes data as an independent controller under its own privacy policy.
Cookies and measurement tools. The website uses technical cookies, which it needs to work, and, only with your consent, Google Analytics 4 and Google Ads cookies. You will find the details in the Cookie Policy. We also use Google Search Console, which provides aggregated data on the searches through which people find the website and does not set cookies on your device.
3. Why we process data and on what legal basis
| Purpose | Legal basis (GDPR) |
|---|---|
| Answering requests for information and quotes, organising and carrying out the transport service booked | Performance of a contract or of pre-contractual steps taken at your request (Art. 6(1)(b)) |
| Meeting the tax, accounting and legal obligations related to the service | Legal obligation (Art. 6(1)(c)) |
| Keeping the website working and secure and preventing abuse | Legitimate interest of the controller (Art. 6(1)(f)) |
| Defending our rights in case of disputes | Legitimate interest of the controller (Art. 6(1)(f)) |
| Collecting statistics on the use of the website with Google Analytics 4 | Consent (Art. 6(1)(a)) |
| Measuring Google Ads campaign conversions and showing relevant ads | Consent (Art. 6(1)(a)) |
You can withdraw your consent to cookies at any time from the "Cookie preferences" link on the website. Withdrawal does not affect processing already carried out. We do not use your data for newsletters or promotional messages, and we do not make decisions based solely on automated processing.
4. How we process data and who we share it with
Data is processed electronically and, where needed, on paper, by authorised people and with appropriate security measures. Requests sent through the form reach our email inbox and are not stored in a website database.
Data may be shared only with those who need it for the purposes above:
- drivers and staff who actually carry out the service
- our accountant and advisers, for tax and accounting obligations
- Aruba S.p.A. (Italy), which provides website hosting and email services, appointed as data processor
- Google Ireland Limited, for Google Analytics 4, Google Ads and Google Search Console
- public authorities, when required by law
Data is never sold or disclosed to the public.
Transfers outside the European Union. Google services may involve transferring some data to Google LLC in the United States. The transfer is based on the European Commission's adequacy decision on the EU-U.S. Data Privacy Framework, to which Google LLC adheres, and on Standard Contractual Clauses. Google Analytics 4 does not record IP addresses.
5. How long we keep data
| Data | Retention period |
|---|---|
| Completed bookings and related tax documents | 10 years, as required by Italian civil and tax law (Art. 2220 of the Civil Code) |
| Quote requests that do not become a booking | 24 months from the last contact |
| Google Analytics 4 data | 14 months |
| Technical server logs | For the period set by the hosting provider, unless needed to investigate offences |
| Cookies | For the duration stated in the Cookie Policy |
When the period ends, data is deleted or anonymised.
6. Your rights
At any time you can ask the controller to:
- access your data and receive a copy (Art. 15)
- correct or update it (Art. 16)
- erase it (Art. 17)
- restrict its processing (Art. 18)
- receive it in a structured format and transmit it to another controller (Art. 20)
- object to processing based on legitimate interest (Art. 21)
- withdraw your consent, without affecting processing already carried out (Art. 7)
To exercise your rights, write to info@salentotaxiservice.com. We reply within 30 days.
If you believe the processing breaches the GDPR, you can lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali), Piazza Venezia 11, 00187 Rome (www.garanteprivacy.it).
7. Minors
The booking form is for adults only. Bookings for passengers under 18 must be made by a parent or guardian.
8. Changes to this policy
We may update this policy, for example when we add new services or the law changes. The version in force is always published on this page, with the date of the last update shown at the top.